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Sales forecast

• The prediction of the firm's sales over a given period, based on external and/or internal data, and used as the key input to the short-term financial planning process.

• A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors.

 
 Embedded terms in definition
 Financial planning process
Financial planning
Financial plan
Sales
Statistical analysis
 
 Related Terms
 

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